Dynamic AD insertion DAI_eng

Dynamic AD insertion

• K-DAI Manager
• K-DAI Player
• K-DAI Sync
• K-DAI Analytics
• K-DAI Usertracker Plugin

 

HbbTV Interactive Creativity server over the SmartTV IP channel. It carries out the measurement of the advertising activity, supports the management of the declarative data of the users with the presentation of the aggregated data and carries out the issuance of the interactivities according to the programming plan.

Allows interactivities synchronized with the broadcast, the K-SYNC module is required, which synchronizes the interactive broadcast of the advertising with its linear broadcast. The synchronization can be an IP SCTE / 35 pulse or a serial pulse via rs422