Targeted Advertising HbbTv

Targeted Advertising HbbTv

• K-CMP HbbTv
• K-SYNC HbbTv
• K-AdServer HbbTv
• K-Analytics HbbTv

 

HbbTV Interactive Creativity server over the SmartTV IP channel. It carries out the measurement of the advertising activity, supports the management of the declarative data of the users with the presentation of the aggregated data and carries out the issuance of the interactivities according to the programming plan.

Allows interactivities synchronized with the broadcast, the K-SYNC module is required, which synchronizes the interactive broadcast of the advertising with its linear broadcast. The synchronization can be an IP SCTE / 35 pulse or a serial pulse via rs422